I’m excited to finally reveal a portion of my social media strategy, specifically how I schedule Facebook posts. Today is the day I let you behind the curtain. Let me start with one important thing: Facebook is not my friend, nor has it ever been. A quick glance at my blog analytics shows that 2 – 3% of my traffic comes from Facebook, and honestly I don’t put that much effort into it. I think Facebook can be a part of someone’s blogging strategy, it’s just not a big part of mine. Having said that, I schedule Facebook posts to maintain my page for sponsors. This means I do sponsored posts on my blogs on occasion, and part of the obligation of a sponsored post is to share on Facebook. A page with no activity typically isn’t a good thing if you ever want to share something again and have it reach anyone (and this is true for me), so I keep my Facebook page active with Post Planner.
On their “Features” page, the mission of Post Planner is this: “helps you FIND high-quality content your followers are guaranteed to engage with.” It’s a social media scheduling tool specifically designed for Facebook and Twitter, and that’s what I use it for (I have been a paying customer for a few years now). Here are my thoughts.
(check out all our reviews of social media management tools)
The Bottom Line
Schedule Facebook posts with ease using Post Planner! This tool is worth your money ($3 a month to start) if you need to find viral posts and increase engagement on your page without much effort, or just need to keep your Facebook page alive if you’re over it and don’t want to spend a lot of time. While it might not be the strategy that puts your page in the big leagues, Post Planner will keep your page active and sometimes even gives you a viral boost. The interface is relatively easy to understand and scheduling is a breeze – there are also a few extras like targeting that other tools just don’t have. You can schedule on Twitter with this app as well.
What Does Post Planner Do?
Let’s not make this overly complicated, because it’s not. Post Planner helps you find viral content for your Facebook and Twitter accounts. The way it works is threefold:
- Post Planner offers suggestions from their database of recommendations/topics
- You’ll add your favorite pages, RSS feeds, and accounts to follow and Post Planner tells you what is the most popular from various time periods so that you can share that content to your accounts
- Post Planner makes it easy to measure what content has performed well on your page and recycle it (post it again) with a few clicks = more sharing with little effort
That means that there’s a bit of time to set it up, but it’s not that intensive. You can categorize pages and accounts into folders (My Favorite Recipe Facebook Pages, for example) which keeps things a bit organized. You’ll be able to access status ideas for text only updates, as well as Recent Finds that you may have forgotten to save. Items are ranked with stars, and content with four or five stars is the most popular and likely what you will want to share. From the “Find” area, you’ll schedule Facebook posts and Twitter posts with ease – as links or as photos (you’ll have access to both).
Ease of Scheduling
In addition to choosing your content, you’ll choose the schedule, and that’s relatively easy to set up on the “Plan” tab. Every social profile can have its own schedule if you choose.
I find the content easy to find/select and the schedule also easy to set up. Recycling posts is simple too. I don’t have any criticism about how the interface works though it feels like there could be something easier than the three Find/Plan/Post tabs . . . I just don’t know what it is. The fact that I can easily find viral content easily outweighs any complaints I have with the interface. I ONLY wish I could find viral video for my Facebook page. Post Planner doesn’t have that functionality. You CAN upload video and schedule it . . . you just can’t find viral video and share it.
Tip: it was a challenge to find out how to shuffle my queue – that help article is here.
Other Helpful Features
There are three other helpful features I can think of that are unique and that I appreciate about Post Planner. The first is targeting – which you can do with the little bullseye next to the “Canva” blue button when you post. The second is the Canva option which allows you to link your Canva account and design graphics for posting if you choose. The third is the ability to make lists of your accounts and schedule Facebook posts to multiple accounts at one time (great if you manage multiple pages).
How Much Does it Cost?
As far as I’m concerned, the ROI (return on my investment) is great with Post Planner. You can save 20% on annual plans, and right now I’m paying $9 per month to schedule Facebook posts to multiple accounts. Not too shabby. There are four plan levels, and you only have to pay $3 a month for 3 profiles which is less than a latte for an entire month. My page stays active – and sometimes posts even go viral that I’ve shared.
The One Thing That Drives Me Crazy
I have a few profiles hooked up in Post Planner, and I go in about once a week and add content. Sometimes I’m adding content to one Facebook page and see something that would do well on another Facebook page – but changing from one page to another for scheduling purposes is very annoying. You have to click on the icon of one page, select the other, then select okay. I really don’t understand why Post Planner doesn’t have the icons of each account lined up on the top so that I can select the account I want easily. Am I missing something?
Customer Service is also an issue
Post Planner customer service is difficult to contact in my experience. I’ve contacted them a few times about various issues and didn’t get responses. During my last communication a few weeks ago, one question was answered while the other wasn’t. It’s hard to find where you can contact a live human, and I despise that. I get it . . . they want people to use the knowledge base first, but in my opinion their FAQ addresses the basics, and I’ve got those covered.
It Meets My Needs
Post Planner works for me. I love the cost, and I love that my page stays active (and grows) with hardly any effort. I can focus on other things like SEO, upcoming products, and my newsletter – and THAT is why this tool is valuable to me.
Do you want to try Post Planner? The affiliate percentage we receive is 30% for the first month. It doesn’t increase the cost to you at all. If you purchase the course using our link, we make a bit of money and then we can keep this blog entirely advertisement-free. We all win! 👍🏻
Post Planner$3 per month and up
Interface (Easy to Understand)8.5/10
Compatibility & Speed9.0/10
Enhances Blogging & Blogging Tasks9.5/10
- Easy to Find Viral Content
- Relatively Easy to Set Up Content & Schedule
- Facebook Targeting Available
- Great Price
- Twitter is Included
- Toggling Between Accounts
- Customer Service Responsiveness