If you’re brand new to Pinterest, or you’ve been using it for years (like me), you’re probably using it less effectively than you could. The Pinning Perfect course from Blog Clarity could teach you how to use Pinterest the right way, like it did for me. Read my unbiased review and then decide for yourself.
The Bottom Line
I had been interested in learning how to better use Pinterest for a long while, but couldn’t decide on what to do, if anything. When my Pinterest analytics fell for the 5th week in a row, I decided to purchase something to get things set right. I decided on Pinning Perfect because I liked the fact that it was continually updated and came highly recommended in multiple Facebook blogger groups that I visit.
I think Pinning Perfect is worth your time and your hard-earned money (I spent mine on it!) if you have a blog that isn’t a hobby but is instead a business. It has practical advice, and even though I haven’t taken absolutely all of it yet, it’s changed the way I think about Pinterest. And my way of thinking about Pinterest was significantly outdated. In today’s fast-changing world of blogging, you can’t afford to be behind like that. I’m certain that this course has already paid for itself in increased traffic to my food blog from Pinterest.
Read on to find out why Pinning Perfect has earned the Blog 2.0 Seal of Approval.
What’s Pinning Perfect?
Pinning Perfect is a self-directed online course that teaches you how to use Pinterest in 9 modules. The course is hosted on Thinkific.com, which is an online course platform that provides a framework for content creators to build a course and then sell it. If you’re familiar with Teachable.com, Thinkific.com is very similar.
The modules move in a logical way, from the foundation of an optimal Pinterest account, to pin descriptions, images, pin boards, a Pinterest-friendly blog, and streamlining the process. Most of the content is straight-up text with a few images, but there are a few videos in the later modules.
Personally, I prefer written text to video content because I’m a very impatient person and I can read faster than I can listen to someone speak. They use video when a simple photo or written text just won’t work, and I appreciate that. They didn’t create videos just to “bulk up” the course.
Here’s a more detailed explanation of the 9 modules, including what I like and don’t like about each:
Module 1: The Foundation
Learn the absolute most basic things you need to do before you get started, and what you can ignore. I also learned exactly how the Pinterest “Smart Feed” actually works. Hint: it’s not nearly as scary as it sounds.
In this module, they also discuss how long pins live, whether you should delete pins or not, and whether or not the number of followers you have matters.
Module 2: The Ultimate Guide to Pin Descriptions
Since Pinterest is a search engine and needs to be thought of like that for you to use it effectively, you need to be able to write proper pin descriptions. Those descriptions need to have the right keywords, and they’re often not the same as SEO keywords so you won’t use google to find them. There’s also a way to make sure that Pinterest pulls one sort of description and not another, or allows pinning of one image and not another.
This module also covers rich pins, what they are, why you need them and exactly how to get them. I’ll be honest, I found this section somewhat confusing, but my food blog is all custom coded and scary so I had my web developer do this for me. It’s just too easy to break things on my site.
Module 3: Creating Killer Images for Pinterest
I had already mastered the photography and graphic design skills necessary to create lovely vertical pins, but if I hadn’t, this section would have been quite a relief. We’ve all seen some absolutely hideous photos take off on Pinterest, but that’s more of a happy accident, not a game plan.
To create perfectly nice images for Pinterest, you only need a few design tools like Canva and Picmonkey, and a few basic skills. In this module, they show you how to do it the easy way. Don’t let the perfect be the enemy of the good.
That being said, if you’re looking for this course to teach you how to become a better photographer or how to do bona fide graphic design, you’re going to be disappointed. But it’s all very real. Above is an example of the sort of images they teach you how to create. It’s attractive and if I were interested in learning how to start running, I’d pin it.
Module 4: Using Boards to Grow Your Traffic
Boards aren’t nearly as important as they used to be since Pinterest users aren’t as likely to see your boards as they used to be. But that doesn’t mean they don’t matter at all. Find out what to do and what to ignore.
They discuss secret boards and spend a fair amount of time on group boards (including which boards to join, which to stay on, what to pin to the group boards that you’re on). There’s a nice video on using Tailwind to analyze group performance, as a way of determining which group boards are paying you dividends.
Module 5: Making Your Blog Pinterest-Friendly
Whatever your efforts are on Pinterest, you still need your readers to pin your images themselves, from your website. For that, you need a Pinterest-friendly site. There isn’t too much involved in this module beyond how to create embed Pinterest widgets in your website and how to add save and hover buttons. They have a video for each how-to, and it’s helpful.
I’m very invested in having a very short sidebar on my blog because that has a direct impact on the advertising revenue that I make, so I’m not willing to add a Pinterest widget to my sidebar. I also don’t really see the point of sending readers away from my blog when they’re already on it. They do make a pretty good case for it, but I’m just not swayed yet. You might feel differently if you take the course.
Module 6: Hacking Your Way To Pinnable Content
This module contains the nuts and bolts of exactly how many images you should pin every day, how many should be yours, and how many should belong to other people.
This module explains how to make the most of the content that’s already on your site, plus the content that’s out there in the world, to drive traffic back to your site. They discuss Roundup Posts (and pinnable images for them), a personal favorite of mine and something I was already using.
Then they discuss embedding images from Pinterest and Instagram directly into your site using the “Pin Widget.” You create a hero image that you pin to Pinterest, and write a blog post around it. It’s really just a super smart way to use other people’s content on your site without having to get individual permission. Everyone wins!
The final thing in this module is such genius: creating new pins without creating new content. It wouldn’t be fair for me to fully explain it to you if you haven’t bought the course, so I’m just showing you an example of it above. There’s lots more where that came from. This module has so many ah! moments in it. Total Pinterest gold.
Module 7: Putting It All Together
They discuss how often to pin, whose content to pin, how to do it manually and how to do it with a scheduler. Their advice is based upon available information and just plain common sense. But just because it’s common sense doesn’t mean that you would think of it on your own. Well, I wouldn’t think of it on my own.
Learning how to properly use Pinterest means learning how pinners think and act. Pinning Perfect teaches you that.
Module 8: Do It Better And Faster
If you’ve wondered if you should be using a Pinterest scheduler like Tailwind or Buffer and how they’ll teach you in this module. They also discuss collaboration in Tailwind Tribes, and how and when to hire help with Pinterest scheduling. They have a very elaborate schedule for pinning, and it’s extremely impressive. They show you exactly how to use it with text and a detailed video.
It’s absolutely the right way to do things to make sure that your best content continues to get pinned, so it does die on the vine after a period of popularity. I’m pretty sure Amy does something like that. I’m just not that organized yet, but I know I have to do it. I do a lazy man’s approximation of it, though. I have so many recipes that I feel like I’ll never really run out of content, and I just make sure that my top performers keep getting pinned. For now, I’m good. But really, you should be better than I am. Like Amy is.
Module 9: Analytics
Learn how to use Google Analytics, Pinterest Analytics, and even Tailwind to get the data you need to figure out what’s working (and how to keep it working for you), and what’s not (and how to fix it). This doesn’t really require a ton of explanation, but the content is solid and there are plenty of videos since static images and text just don’t do it justice.
The Best Part
Melissa and Anna are constantly updating their course. In fact, when I was on the fence about what Pinterest course to buy (if any), the most meaningful piece of information to me was that they update the course constantly—and you get all of the updates forever, and for free.
Pinterest changes its algorithm, its rules, and its style quite often. And the Pinning Perfect course is on top of it all. I trust that they know what they’re talking about, especially because when they don’t know something for sure, they say they aren’t sure. And when Pinterest starting using hashtags all of a sudden (#saywhat), they were all over that. It’s right there in the course.
Oh, and they have a private Facebook page for students and they seem to be in there quite often, personally. I think they may do some sort of Facebook live Q&A once a month, but I’m not into that sort of thing so I haven’t attended one.
Permissions and Affiliate Income
All images and other snippets from the course are used here with permission of the creators of Pinning Perfect. I purchased the course with my own hard-earned money just because my Pinterest traffic had dropped off and I knew it was time to learn how to use it better.
The affiliate percentage is 20% of the price of the course. It doesn’t increase the cost to you at all. If you purchase the course using our link, we make a bit of money and then we can keep this blog entirely advertisement-free. We all win! 👍🏻