In the world of Pinterest schedulers, there are a few big names – BoardBooster being one of them. It varies by the blog and niche, but at the time of this writing approximately 46% of my blog traffic comes from Pinterest. You can imagine that constant maintenance of Pinterest accounts is important (yes, I have more than one) , and that Pinterest schedulers come into play (yes, I’m subscribed to more than one).
So What Does BoardBooster Do?
BoardBooster is a relatively simplistic Pinterest scheduler with four main tools: Campaigns, Scheduler, Looping, and Tribes. I’ve used all of these tools with the exception of Tribes. I use Tribes on Tailwind and am happy with the performance there, so I haven’t even begun to analyze Tribes on Board Booster. So let’s stick with the other three tools.
If BoardBooster were a neighborhood and you were trying to find me, Campaigns is where I’d be hanging out. It’s the neighborhood “Cheers.” There are three times of campaigns you can run:
- Random – random pins from YOUR boards are added to group boards you are a part of
- Pin Sourcing – popular pins are selected from other people’s boards and pinned to YOUR boards
- Scheduled Campaign – you specify a secret board to draw pins from and tell those pins where to go
As of right now, I have 14 campaigns running and they all fall under the first category: random. Now, here’s my theory . . . I track (on a separate Excel spreadsheet) all my pins for all my blog posts. It sounds anal, I know. But what I’m doing is giving myself a Pinterest URL for every single blog post that I can constantly repin, to my own boards as well as group boards. That is what I do with the random campaigns. I create random campaigns with the title of the destination group board – for example, “Mod Podge Rocks” is the name of one of my campaigns. Then about once a month I will “reload” the Mod Podge Rocks random campaign with 30 – 60 pins that I want pinned to Mod Podge Rocks throughout the month. The goal being that I’m not constantly sitting at my computer repinning things and wasting time. I know that Board Booster is taking care of me.
I’ll also use random campaigns to repin my top pins again and again. I have a very successful board called “My Favorite Pins.” About once a quarter I can choose my most successful pins and create a random campaign to repin those bad boys to My Favorite Pins. With this strategy I’m trying to perpetuate my most popular blog posts and make sure they keep receiving the Pinterest juice.
I think you see what I’m getting at. Now onto the other areas of Board Booster.
I find myself getting on Pinterest in spurts, and perhaps you do too. I don’t get on all day – I’ll get on for an hour at one time. And I may find 50 things I want to pin to “My Favorite Pins” during that time, but I certainly don’t want to pin them all at once. That is where the scheduler comes in handy.
Basically the scheduler creates a secret board for the board that you specify (so I could create one for My Favorite Pins). Then during my hour Pinterest “sesh”I can add those 50 pins to my secret board, and BoardBooster will space them out on the My Favorite Pins public board according to the interval I specify. If I want one of those pins to hit my public board per day, that’s what it will do.
Scheduler keeps you from being that guy/girl – you know, the crazy pinner who spams 100 pins at a time? It also helps “beat” the algorithm by spacing out your pins. Because if you pin too many things at once, Pinterest just won’t show it. That’s what the main feed algorithm is designed to do.
The Looping tool has always scared me a bit, but lately I’ve been talking to bloggers that are using it with GREAT success. You haven’t always had the same amount of followers, and some of your pins haven’t seen the light of day in awhile, so Looping is what brings those pins back to the surface. Just a note here: some users loop to Pinterest group boards without checking the rules of the board (number of pins, frequency). Don’t be that person. If you choose to revive old pins, which I highly recommend, just do so responsibly.
BoardBooster is one of those that I use on a daily basis (without me actually having to do anything), and with the $5 price tag per month, it’s completely worth it. Now, you can spend more than $5 per month, but that is the opening price point. I know when it comes to Pinterest schedulers, bloggers get sensitive about pricing. The pricing is based on the number of pins per month, and each pin costs one penny. You can do 3,000 pins per month, or 100 per day (which is a lot!) for $30. That’s not bad!
Have you used BoardBooster? Let me know your thoughts in the comments below.